Freek Vermolen Keukens is a small kitchen retailer located in the Netherlands. Because of their relatively small size they are able to use a very personal and individual approach towards prospective buyers. Which is also the message they wanted their brand to convey.
The Brief
Freek Vermolen Keukens not only approached us for the logo itself, but they asked us to go for the full monty and wanted us to design the complete corporate identity. Ranging from the logo to the website and from the stationary to even the front of the building.
Website
JourneyHood created the complete website for Freek Vermolen Keukens. Complete with an impression page with a photo slideshow, a contact form and all with an elegant and slick design. Of course the website is completely standards compliant and viewable in all modern browsers.
JourneyHood was also responsible for completely translating the website to English, as well as implementing this second language to the website.
Business cards
The business cards were printed on heavyweight paper with the logo printed with a glossy spot uv varnish, giving it a more exclusive look.
Building Front
Since the showroom is located adjacent to the freeway, JourneyHood suggested to design lettering for the windows, to make the showroom more distinct when driving by. To accomplish this a so called one way foil was used. This perforated foil makes it possible to print a full colour image on the windows, while still being able to look outside from the inside.